Recommended for novice to experienced business professional The skills you can obtain from this book are applicable not only to a salesperson, but to anyone who wishes to assert themselves as a professional.
If you found the CD's by Tom Hopkins useful, read the book, lots more detail.
New&Revised version even better! Large Print. I have to admit that I was not initially a fan of Tom Hopkins. To me he comes across like a used car salesman with a high pressure type of sales tactic.
My business is network marketing, and we use a soft sell approach. I was conferring with the top rep in my group who is making some insane income in our company. I asked him what he attributed to his success and he mentioned several books and tapes, but when it comes to selling, he said Tom Hopkins is tops.
I was at my favorite bookstore on Friday and was happy to see that the new and and revised version of this book was just released. It has a purple cover and large print. Over 420 pages loaded with information. I spent four hours non stop reading this great text, the most informative sales book that I have ever read. This is indeed the bible of salemanship.
Nice intro by Mr. Hopkins mentor, the late J. Douglas Edwards. Then on to what makes a great saleman. Chapter after chapter by Hopkins covering every aspect of selling. I used some of Hopkins techniques earlier today, qualifying prospects and working on presentation skills ala Tom Hopkins. I began to use "tiedowns" and the the "ben franklin close" and have to admit I felt a little silly at first, but it worked!
I can't wait untill I truly master all of the skills Mr. Hopkins presents in this masterpiece. Then I will really be dangerous.
Right now I am only halfway though the book. Wait untill I finish it and master these skills!
Thank you Tom Hopkins and Warner Books for releasing this new and revised version.THE Sales Bible When I first entered sales many years ago, I was at a loss for "how" to sell. I didn't know what "closing" was, and besides my ability to never accept the word "No", I was clueless. Then I found this gem on the shelf at a bookstore way back in the early 80's, and the world of professional sales was opened up for me. I highlighted almost every page!
I find myself writing this review today after recommending this book yet again to someone whose husband is entering sales.
Yes, some of the techniques seem a bit dated, or maybe even "hard sell", but nonetheless they are still very applicable and useful. I have read a number of books on selling, and few has as much to offer in one volume as this one!
