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What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.
The E-Commerce Bookis a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.
Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.
Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help ofThe E-Commerce Book, your company could soon be surfing with the little boys.--Iain Campbell
Very disappointing... Huge mistake, I bought this book before reading any review about it. I thought the mistakes and issues people were talking about regarding the 1st version would have been fixed in this 2nd edition. Well, I guess this 2nd is as bad as the 1st one. Anyway, it's about all the aspects of e-commerce but really really really lacks any kind of depth. It's 100% superficial, pure common-sense and is honestly, indeed, a waste of money. I could have said there are quite a lot of useful links, but when you see they still refer to USweb/CKS, that became marchfirst maybe 2 years ago, and that actually went bust a few months ago... forget it! And one more critic: it sounds like Steffano and Juanita have some problem with their ego... really, forget this book...
Superficial technical detail&occasional platitudes This book is really for beginners, esp. their attempts at providing a technical underpinning for a successful e-business. While it provides a broad overview, it really offers very little depth and occasionally seems misguided. For example, even though this is a revised 2nd edition that supposedly uses the "lessons learned" over the 2000-2001, the book advocates decidely pre-mania philosophies such as the all important "first-mover advantage." We have seen time and time again in the internet space how first-mover advantage is an overrated goal, especially when it is achieved by sacrificing clean plans for infrastructure. Where is eToys now? Furniture.com? Ironically, they have a table of approximately a dozen search engines including Yahoo, Excite, HotBot, Lycos, and Infoseek... but Google.com, a dominant engine started in 1998, isn't even mentioned or in the table! Guess first-mover advantage wasn't that important in the search engine space.For aspiring entrepreneurs and business managers With the recent and continuing shakeup of the dotcom companies, and the continuing rapid expansion of traditional businesses into e-commerce operations, Steffano Korper and Juanita Ellis' newly revised, updated and expanded second edition of The E-Commerce Book: Building The E-Empire continues to be an outstanding, "user friendly" source of information for aspiring entrepreneurs and business managers to the processes of sales and marketing on the Internet, including customer service, supply chain management, and the technology underlaying and making possible electronically based business transactions of goods and services. The E-Commerce Book is very highly recommended reading for entrepreneurs, sales and marketing professionals, business owners and managers, corporate executives, as well as the business school student.
